Duffle Coats UK

ROAS of 1,320.13%

Duffle Coats UK's Resurgence through Neo Social's 360 Marketing Strategy

Duffle Coats UK, a distinguished luxury outerwear brand proudly manufactured in the UK, has a rich legacy in crafting timeless duffle coats. Despite its long-established presence, the brand faced a significant challenge with declining sales and sought a fresh approach to reinvigorate its marketing efforts.

In 2022, Duffle Coats UK turned to Neo Social to implement a comprehensive 360-degree marketing strategy. This case study explores the journey of Duffle Coats UK and Neo Social's role in their revival.

Challenges: Duffle Coats UK confronted critical challenges before engaging Neo Social's expertise:

1. Declining sales and a need for a renewed marketing strategy.

2. Evolving consumer preferences and competition in the luxury outerwear market.

3. Building a modern brand identity while preserving heritage.
   
   

Year 1 (2022): Neo Social initiated the transformation by focusing on key aspects of Duffle Coats UK's marketing:

1. Brand Identity Reinvention:
   
   

   • Collaborated on a complete overhaul of the brand's visual identity, incorporating graphic design to create a modern and appealing image.
     
     

2. Paid Advertising Campaigns:
   
   

   • Launched targeted paid advertising campaigns to increase brand visibility and drive traffic to the website.
     
     

3. Social Media Revamp:
   
   

   • Created a new Instagram page for Duffle Coats UK, positioning it as a contemporary and fashion-forward brand.
     
     

4. Sales Growth:
   
   

   • Achieved an impressive 57% growth in sales revenue, effectively reversing the declining trend.
     
     

   • Saw a remarkable 62% year-on-year increase in the number of orders placed.
     
     

5. Return on Ad Spend (ROAS):
   
   

   • Maintained a blended ROAS of 1,320.13%, indicating the effectiveness of the paid advertising campaigns.
     
     

The collaboration between Duffle Coats UK and Neo Social is ongoing, with plans for further growth and brand development in the coming years. The partnership aims to maintain and build upon the successful results achieved in Year 1.

Duffle Coats UK's journey to reinvigorate its brand and sales is a testament to the transformative power of a well-executed marketing strategy. By embracing modern design, paid advertising, and social media, Duffle Coats UK successfully navigated the challenges of a changing market landscape while preserving its heritage. Neo Social's contribution played a pivotal role in the brand's resurgence, reaffirming the enduring appeal of quality and tradition in the world of luxury fashion.