Elysian Bespoke

Revenue Increase of 5900%

Elysian Bespoke: Crafting a Digital Masterpiece in the World of Art

Elysian Bespoke, a family-owned business with a legacy dating back to 1977, has been a stalwart in producing high-quality artwork. Primarily focused on the wholesale market, Elysian sought to expand its horizons by establishing a robust online platform to showcase and sell its unique art pieces. In 2021, NEO partnered with Elysian Bespoke and embarked on a journey to transform their online presence. This case study outlines the remarkable transformation and success story of Elysian Bespoke.

Challenges: Elysian Bespoke faced several challenges prior to their collaboration with NEO:

A predominantly wholesale-focused business model.
The complexity of selling art online due to its visual nature.
Limited online presence and marketing expertise.

Year 1 (2021-2022): NEO Social implemented a comprehensive 360-degree marketing strategy that primarily targeted Google, encompassing organic and paid ads. The results achieved in the first year were nothing short of spectacular:

Online sales surged by a staggering 5900%, reflecting the successful transition to an online retail platform.
Online orders skyrocketed by 6400%, indicating significant customer engagement and demand for Elysian Bespoke's artwork.
Despite the visual challenges associated with selling art online, the strategic use of videos effectively showcased the artwork.
Google Ads achieved an annual Return on Ad Spend (ROAS) of over 300%, demonstrating a market for their unique art.

Year 2 (2023): Building upon the success of the first year, NEO Social continued to innovate and optimise Elysian Bespoke's online presence:

Collaborated on new revenue streams, exploring the potential of Pinterest and organic socials as a platform to showcase and sell artwork.
Continuously analysed and refined strategies to further improve online ROAS.
Continued to engage and invest in profitable audiences, expanding Elysian Bespoke's reach in the art market.

Future Prospects (2024 and Beyond): As of 2024, NEO Social maintains its partnership with Elysian Bespoke, committed to further enhancing the brand's online presence and profitability. Ongoing efforts will focus on exploring new avenues for revenue generation and leveraging the potential of emerging platforms.

Elysian Bespoke's journey from a traditional wholesale business to a thriving online art retailer is a testament to the power of strategic digital marketing and adaptability in the ever-evolving world of e-commerce. The partnership with NEO Social not only brought about substantial growth but also opened doors to new possibilities in the art market. Elysian Bespoke's story underscores the importance of creativity, innovation, and a strong online presence in any niche industry.