Naked Dresses

Growth rate of 628%

Naked Dresses, a luxury prom, party, and occasion wear brand based in the UK, faced substantial losses during the COVID-19 pandemic. The owner sought a strategic partner to rejuvenate the business, and in June 2021, NEO Social embarked on a transformative journey with a comprehensive 360-degree approach. This case study details their remarkable path to recovery and continued growth.

Challenges: Before partnering with NEO Social, Naked Dresses encountered several significant challenges:

Severe loss of trade during the COVID-19 pandemic.
A need for effective strategies to boost sales and regain profitability.
Limited online brand presence and marketing expertise.
Ensuring visibility and desirability of high-end luxury labels in a competitive market.

Year 1 (2021-2022): NEO Social's initial strategies yielded outstanding results within the first 6 months of collaboration:

Achieved an exceptional sales growth of 628%, showcasing a remarkable rebound from pandemic-induced setbacks.
Significantly increased the conversion rate by 64%, indicating improved customer engagement and purchase intent.
Delivered an extraordinary Return on Ad Spend (ROAS) of 3024% through Google Ads, underscoring the effectiveness of the PPC strategy.

Year 2 (2022): Building on the success of the first year, NEO Social continued to elevate Naked Dresses' performance:

Further increased gross sales by 21% by refining and expanding Paid Google and Social advertising campaigns.
Maintained a consistently high ROAS of over 1300%, demonstrating the sustainability of the advertising efforts.
Continuously refreshed and updated key imagery, leveraging insights to propel the business forward.
Assisted in streamlining operations and optimising the business structure for increased profitability.

Year 3 (2023): NEO Social's partnership evolved to address broader aspects of Naked Dresses' business:

Collaborated with the brand to negotiate a more profitable structure with suppliers and secured interest from potential investors.
Naked Dresses opted to continue independently, focusing on streamlining customer service and internal operations, resulting in a 37% improvement in return rates.
Enhanced collaboration with Bloom Dollar, leading to a 17% increase in net sales in 2023. Bloom Dollars revised strategy achieved a significant reduction in Social Cost Per Acquisition (CPA), ensuring a more profitable social media strategy.
Google Ads maintained an impressive ROAS of 1653.76%, marking a 350% year-on-year improvement.

Future Outlook: The partnership between Naked Dresses and NEO Social continues to thrive as they enter 2024. Expectations are high for sustained growth and success, as Naked Dresses leverages its strengthened online presence, optimised operations, and profitable marketing strategies.

Naked Dresses' journey from adversity to prosperity exemplifies the resilience of businesses when equipped with strategic marketing and operational support. NEO Social's collaborative approach not only enabled the brand to recover swiftly from pandemic-induced setbacks but also set the stage for continuous growth and profitability. This case study underscores the transformative potential of innovative marketing strategies and streamlined operations in the world of luxury fashion.