Driving Explosive Growth: British Made Gifts' Transformation into an E-commerce Powerhouse

Growth rate of 2300% In Year 1

Introduction: British Made Gifts, a bespoke gift manufacturer specialising in unique and personalised gifts that evoke laughter and tears of joy, initially operated as a wholesale business with limited online presence. The owner aspired to establish a thriving online store to enhance profitability and reach a wider audience.

In May 2020, British Made Gifts partnered with NEO Social to embark on a remarkable journey towards online success. This case study explores their transformation and the strategic efforts that catapulted their business into new heights.

Challenges: British Made Gifts faced several key challenges before engaging

NEO Social:

Limited online presence and e-commerce expertise.
Heavily reliant on wholesale revenue.
Inadequate digital marketing strategies.
Struggling to establish a strong brand identity.

Approach: NEO Social implemented a comprehensive 360-degree approach to address these challenges, focusing on the brand's best-selling gifts. The strategy included organic social media and Google campaigns, e-marketing initiatives, PPC (Pay-Per-Click) advertising, and creative planning.

Results:

Year 1 (2020): Within the first 8 months of collaboration, NEO Social's efforts delivered astonishing results:

Annual turnover surged at a phenomenal growth rate of 2300%.
Achieved a remarkable conversion rate of 5.27%.
Maintained a blended Return on Ad Spend (ROAS) of 1,596.28%.

Year 2 (2021): Continuing the partnership, NEO Social further improved the brand's online performance:

Increased online sales by an additional 67%.
Raised the conversion rate to 5.62%.
Sustained a blended ROAS exceeding 600%.

Year 3 (2022): In the third year of collaboration, NEO Social achieved even higher returns:

The blended ROAS soared to over 800%.
Expanded services to include the management of the brand's Amazon and eBay channels, creating additional revenue streams.

Investments and Growth: British Made Gifts made strategic investments to accommodate their expanding business. They added a new mezzanine and heavily invested in manufacturing logistics to meet increasing demand. The commitment to growth extended beyond the digital realm, underlining their dedication to building a sustainable and successful enterprise.

Continued Support and Future Outlook: As of 2023, NEO Social continues to support British Made Gifts, helping them navigate the ever-evolving e-commerce landscape. The brand's impressive trajectory points towards a promising 2024, where they aim to reach new heights of success.

Conclusion: The collaboration between British Made Gifts and NEO Social exemplifies the transformative power of a well-executed digital marketing and e-commerce strategy. By aligning their efforts with the brand's unique products and vision, they have not only achieved remarkable growth but also laid the foundation for a thriving online business. British Made Gifts' journey from a modest wholesale operation to a thriving e-commerce powerhouse serves as a testament to the potential of strategic digital marketing and creative planning when applied to a dynamic and innovative business.