£2k to £40k in 5 months ✨🚀
- Samantha Louise
- Aug 8, 2024
- 4 min read
Since February this year, we’ve been working with a personalised sports client and we've managed to take them from making just £2,000 a month to over £40,000 in five months. And get this, their return on ad spend (ROAS) is over 300%! Personalised businesses are really smashing the market at the minute, and it's definitely an area to keep an eye on for anyone looking to innovate and grow.
So, let me walk you through how we did it.
Strategy Breakdown
1. Leveraging Facebook’s Advantage+ and Manual Targeting Tools
We kicked things off by combining Facebook’s Advantage+ and manual targeting tools to hone in on their potential customer base. By using Advantage+ to optimise ad delivery and manual targeting to fine-tune our audience, we ensured we were hitting the right customer base effectively.
2. Testing and Scaling Ad Creatives
We test a vast amount of different ad creatives. Once we identify the winners, we ramp up their budgets by 20% every week. It's amazing to see the growth keep on climbing.
3. Expanding Beyond Social Media
We don’t just stop at social media. We also focus on their website’s SEO and get Google ads in the mix. This way, we aren’t relying solely on social media for conversions. It’s a really well-rounded approach that pays off.
4. Enhancing Organic Social Media Presence
For their organic social media presence on Instagram and Facebook, we mix up the content to test which types of posts get the most engagement. We try everything from reels to static images and throwback content. By being a bit more strategic with our posts and engagement, we manage to grow their following and boost brand loyalty.
5. Affordable and Scalable Services
The best part? The brand pays us less than £2,000 a month to get started. Currently, they’ve upgraded to our mid-tier plan and are about to reach our market leader status.
Key Takeaways
This journey has been incredibly rewarding, and it just goes to show what you can achieve with some solid planning and creative marketing. Here are a few tips if you're looking to achieve similar results for your business:
Understand Your Audience: Invest time in researching and understanding your potential customers.
Experiment with Different Creatives: Don’t be afraid to test various types of content to see what resonates best.
Leverage a Multi-Channel Approach: Don’t rely on a single platform for conversions. Diversify your efforts across social media, SEO, and paid ads.
Scale Strategically: Identify high-performing ads and scale their budgets incrementally to maximise growth.
Let's Grow Together!
Thanks for tuning in, and I can’t wait to share more success stories with you all. If you want to see how we can help your business grow, feel free to get in touch with us at NEO Social. Let's make your success story the next one we share!
Until next time, Samantha Owner, NEO SocialSince February this year, we’ve been working with a personalised sports client and we've managed to take them from making just £2,000 a month to over £40,000 in five months. And get this, their return on ad spend (ROAS) is over 300%! Personalised businesses are really smashing the market at the minute, and it's definitely an area to keep an eye on for anyone looking to innovate and grow.
So, let me walk you through how we did it.
Strategy Breakdown
1. Leveraging Facebook’s Advantage+ and Manual Targeting Tools
We kicked things off by combining Facebook’s Advantage+ and manual targeting tools to hone in on their potential customer base. By using Advantage+ to optimise ad delivery and manual targeting to fine-tune our audience, we ensured we were hitting the right customer base effectively.
2. Testing and Scaling Ad Creatives
We test a vast amount of different ad creatives. Once we identify the winners, we ramp up their budgets by 20% every week. It's amazing to see the growth keep on climbing.
3. Expanding Beyond Social Media
We don’t just stop at social media. We also focus on their website’s SEO and get Google ads in the mix. This way, we aren’t relying solely on social media for conversions. It’s a really well-rounded approach that pays off.
4. Enhancing Organic Social Media Presence
For their organic social media presence on Instagram and Facebook, we mix up the content to test which types of posts get the most engagement. We try everything from reels to static images and throwback content. By being a bit more strategic with our posts and engagement, we manage to grow their following and boost brand loyalty.
5. Affordable and Scalable Services
The best part? The brand pays us less than £2,000 a month to get started. Currently, they’ve upgraded to our mid-tier plan and are about to reach our market leader status.
Key Takeaways
This journey has been incredibly rewarding, and it just goes to show what you can achieve with some solid planning and creative marketing. Here are a few tips if you're looking to achieve similar results for your business:
Understand Your Audience: Invest time in researching and understanding your potential customers.
Experiment with Different Creatives: Don’t be afraid to test various types of content to see what resonates best.
Leverage a Multi-Channel Approach: Don’t rely on a single platform for conversions. Diversify your efforts across social media, SEO, and paid ads.
Scale Strategically: Identify high-performing ads and scale their budgets incrementally to maximise growth.
Let's Grow Together!
Thanks for tuning in, and I can’t wait to share more success stories with you all. If you want to see how we can help your business grow, feel free to get in touch with us at NEO Social. Let's make your success story the next one we share!
Until next time, Samantha Owner, NEO Social
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