NEO Social: We don't promise the world, but we promise to make you our world!
- Samantha Louise
- Feb 16, 2024
- 4 min read

In February 2022, Neo Social was born out of a simple idea: to provide comprehensive digital marketing solutions tailored to the needs of small and medium enterprises (SMEs). Founded by Samantha Wagstaff, whose extensive experience spans over a decade in digital strategies and marketing, Neo Social embarked on a mission to support startups and SMEs in navigating the competitive online landscape.
Samantha Wagstaff serves as the Owner and Managing Director of Neo Social, bringing a wealth of skills in design, digital strategies, and marketing. Her commitment to excellence and understanding of the digital realm have earned her a reputation as a trusted marketer, dedicated to helping businesses achieve their goals.
Joining Samantha are Colleen and Christine, two remarkable professionals who contribute their expertise and passion to the Neo Social team.
Colleen, the Social Director, has eight years of experience in marketing roles, excelling in both direct-to-consumer (D2C) and business-to-business (B2B) environments. Her focus on crafting effective social media strategies and driving sales underscores her commitment to supporting Neo Social's clients.
Christine Gatman, the Business Consultant, brings over 30 years of experience supporting scale-up SMEs across various sectors. Her straightforward and ethical approach, coupled with her expertise in leadership and management development, adds significant value to Neo Social's mission of empowering SMEs to thrive in the digital age.
Together, Samantha, Colleen, and Christine form a dedicated team committed to empowering growth and success for SMEs. Their combined experience, passion, and commitment make Neo Social a reliable partner for businesses seeking to navigate the complexities of digital marketing.
At Neo Social, the focus is on delivering tangible results and building lasting partnerships. With Samantha leading the way, backed by Colleen and Christine's expertise, Neo Social continues its journey of supporting SMEs in achieving their digital marketing goals.
In a world where digital presence is crucial, Neo Social remains steadfast in its commitment to providing accessible and effective solutions for startups and SMEs. As they continue to support businesses on their growth journey, Neo Social remains grounded in its values of humility, partnership, and empowerment.
What makes Neo Social different from the rest?
In the vast landscape of digital marketing, small startups often find themselves at a disadvantage, unable to afford the hefty fees charged by large agencies. Yet, they desperately need a comprehensive marketing approach to thrive in today's competitive market. This is where Neo Social steps in as a beacon of hope, offering a unique solution tailored to the needs of small and medium enterprises (SMEs).
Our Value Proposition:
At Neo Social, we understand the challenges faced by small startups, and we're passionate about helping them flourish. Our value proposition lies in our commitment to growing with the businesses we serve. We start with humble fees, ensuring accessibility for startups, and as our clients' net profits grow, our fees increase proportionally. This model aligns our success with theirs, fostering a true partnership built on mutual growth and prosperity.
Passion for Small Business Success:
Our journey is driven by a deep-seated passion for helping small businesses thrive. One such success story is British Made Gifts, a bespoke gift manufacturer with limited online presence and struggling to establish a strong brand identity. In May 2020, they partnered with Neo Social to embark on a transformative journey towards online success.
British Made Gifts' Transformation:
Facing challenges such as limited online presence, reliance on wholesale revenue, and inadequate digital marketing strategies, British Made Gifts turned to Neo Social for assistance. Our comprehensive 360-degree approach focused on organic social media, Google campaigns, e-marketing, PPC advertising, and creative planning.
The Results Speak Volumes:
Within the first year of collaboration, British Made Gifts witnessed a phenomenal growth rate of 2300% in annual turnover, achieved a conversion rate of 5.27%, and maintained a remarkable ROAS. With continued support from Neo Social, their online sales increased by 67% in the second year and soared to over 800% in the third year, along with expansion into additional revenue streams like Amazon and eBay channels.
Supporting Businesses on the Brink:
Neo Social doesn't just boast about being the best agency; instead, we pride ourselves on our customer-centric approach. We work closely with a limited number of businesses, providing them with our undivided attention and tailored solutions. Our focus is on supporting local and SMEs, typically with turnovers under £50 - £100k, and helping them achieve rapid growth and profitability.
Our Approach:
At Neo Social, we prioritise performance marketing, focusing on ROI rather than vanity metrics. We work collaboratively with businesses on every aspect, from online marketing to internal operations and consultancy, ensuring tangible results that directly impact the bottom line.
Neo Social's journey is not about flashy claims or grandeur; it's about making a meaningful difference in the lives of small business owners. Through our humble yet effective approach, we've helped numerous businesses on the brink of closure transform into fast-growing enterprises, enabling them to invest in new technologies, larger spaces, and more staff. As we continue to support businesses on their growth trajectory, we remain committed to our core values of partnership, growth, and empowerment.
If it sounds like a fresh approach and you want to learn more, contact us today at samantha@neo-social.com to see how we can help transform your business.
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